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Radio Advert

Radio advert used to promote viewings of the New Zealand AIDS Memorial at the Manukau City Shopping Centre in late 1994. This advert was one of four that promoted viewings of the quilt around Auckland in late 1994. The quilt panels were also displayed at K-Mart Henderson, North Shore Galleria and the Alan Melville Centre.

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This summary is an overview of a radio advertisement recorded in Auckland, Aotearoa New Zealand, on October 27, 1994, with the objective of promoting the New Zealand AIDS Memorial Quilt. The campaign involved a series of radio spots played in 1994, aiming to attract the public to view the quilt at various locations around Auckland. Specifically, this particular advertisement highlighted an exhibition of the quilt at the Manukau City Shopping Centre, encouraging visitors to engage with the quilt from October 31st to November 6th of that year.

The New Zealand AIDS Memorial Quilt served as a poignant and living memorial to those who had lost their lives to AIDS. The overarching message of the advert was to stress the impact of the AIDS crisis and to foster a personal connection with the disease by encouraging physical interaction with the quilt. The notion presented was that by visiting, seeing, and touching the quilt, individuals would inevitably be affected by the deeply human story it presented.

This summary is created using Generative AI. Although it is based on the recording's transcription, it may contain errors or omissions. Click here to learn more about how this summary was created.

Tags (computer generated)

Record date:27th October 1994
Audio courtesy of:New Zealand AIDS Memorial Quilt
Location:Auckland, Aotearoa New Zealand
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Archive:The master recording is archived at the Alexander Turnbull Library (OHDL-003959).