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4,200+ sign petition to bring back Heinz ad

Thu 26 Jun 2008 In: International News View at Wayback

An online petition for Heinz to reinstate their 'gay kiss' advertisement on UK television has attracted well over 4,200 signatories. After the UK's Advertising Standards Authority received about 200 complaints branding the smooch between men 'inappropriate', food brand Heinz withdrew its Deli Mayo ad, and apologised to viewers. Online petition creator Sam Bannister told "We originally only intended it to gain a few signatures more than 200, for argument's sake. But as the day has worn on we ended up with nearly 1,000 in the space of twelve hours." The petition reads: "We feel that the decision to withdraw the advert is wrong in the face of a small number of narrow-minded individuals. "By doing so, Heinz have given the impression that they would prefer to cater for the homophobic than the free-thinking, and the decision has provoked upset, brand distrust and outrage among the LGBT community and outside of it. "Do not bow down to these homophobic individuals." LGBT equality campaigners Stonewall began a call to boycott Heinz products, and gay online networking website Gaydar is now also urging consumers to reject the company's goods. The Heinz advertisement is shown below, and a link to the online petition is also provided.    

Credit: News Staff

First published: Thursday, 26th June 2008 - 8:42am

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