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Media complacent in HIV coverage

Mon 1 Mar 2004 In: New Zealand Daily News

Mainstream media has focussed too much on the plight of HIV sufferers in Africa and not enough on what's happening at home, says the NZ Herald. This morning's editorial, entitled Message on HIV needs more impact, says the media tend to forget that HIV is a problem here, but that it is the Ministry of Health's primary responsibility to ensure the safe sex mantra continues to resonate in an environment where target groups appear bored with the message. "It must review the amount of money it devotes to this public health message and to the way it is delivered. Admittedly, that will not be easy. The story has become more complicated. It is no longer a simple choice between life and death. "Yet the ministry must regain the attention of at-risk New Zealanders. Even if the spectre of the Grim Reaper has lost its shock value."    

Credit: News Staff

First published: Monday, 1st March 2004 - 12:00pm

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