UK gay men’s health charity GMFA has come up with its own take on the ice bucket challenge. Instead of ice going on, pants are, as in underpants, with the message #Pants2HIV. “Last year 3,250 gay men were diagnosed with HIV in the UK,” GMFA says. “We believe that gay men need frank, honest and clear information about HIV and sexual health.” They point out around 100,000 people visit the GMFA website every month looking for information about the risks involved in sex and ways to have better, safer sex, their most recent campaign Think Again reached over 4 million people and their gay men’s health magazine FS reaches around 100,000 per issue. “However, without your support, all of this could disappear,” the group says. “GMFA currently receives no government funding for any of our HIV prevention work, including this website.” They are turning to a novel campaign, calling for people to pose with pants in any way they want. “You can pose in just the pants, wear them over your trousers, on your head, on your pet’s head – you can do it any way you like. You don't actually have to strip down to your pants - unless you want to.” They are asked to pose with a piece of paper, which reads #Pants2HIV and has information about how to donate (which you can find more about here) Here are some of the uploads so far! GayNZ.com staff - 23rd October 2014