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Coke gains the second Rainbow Tick

Tue 2 Sep 2014 In: New Zealand Daily News View at Wayback

Coca-Cola Amatil New Zealand has achieved the standard required to be awarded the Rainbow Tick, the second company to do so. It follows legal firm Simpson Grierson in gaining certification, after an in-depth audit process, identifying company policies as expressly including the lesbian, gay, bisexual and intersex communities. It also means it has shown it has adequate training programmes and staff support, as well as active involvement with the external lgbti community. The Rainbow Tick team say the company has been a key supporter of the programme from the outset and has demonstrated real commitment and understanding of the value of building a truly inclusive workplace for its lgbti employees. “We at the Rainbow Tick congratulate Coca-Cola Amatil on this achievement and look forward to continuing this work together.” Martin King Coca-Cola Amatil New Zealand Human Resources General Manager Martin King says diversity is a central component of the company’s “people strategy”. “We really understand that the talent that we need to come into our organisation and the talent that we need to retain in our organisation is changing all the time and it’s much more diverse now than it ever has been in the past.” He says the advantages of embracing diversity are ten-fold, with Rainbow Tick identifying, attracting and retaining good employees, brand enhancement and risk mitigation as some of the key benefits of a diverse company culture. “It’s an opportunity for organisations to come out, if you like. It’s been long enough. The time has come.”     

Credit: Daily News staff

First published: Tuesday, 2nd September 2014 - 4:32pm

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