Yet another complaint about Powershop's billboard showing the Pope blessing a gay couple has been discarded. Complainant, A. Fouhy, said the ad was offensive to Catholics as it mocked their faith and was disrespectful particularly given the recent resignation of the Pope. They also said the tagline was misleading as the Pope cannot change his attitude for things that are Catholic dogma. The Advertising Standards Authority has ruled the ad is another example of the Powershop's strategy of using irony and humour for its “same power different attitude” campaign. "While acknowledging the offence the advertisement had caused the Complainants, the Chairman said the advertisement before her did not reach the threshold to be said to cause serious or widespread offence in light of generally prevailing community standards. Neither did it breach the due sense of responsibility to consumers and to society."
Credit: GayNZ.com Daily News staff
First published: Sunday, 21st April 2013 - 3:05pm
This page displays a version of a GayNZ.com article that was automatically harvested before the website closed. All of the formatting and images have been removed and some text content may not have been fully captured correctly. The article is provided here for personal research and review and does not necessarily reflect the views or opinions of PrideNZ.com. If you have queries or concerns about this article please email us