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"Poor taste" sausage ad cleared by authority

Thu 20 Dec 2012 In: New Zealand Daily News View at Wayback

While it says it may be in “poor taste”, the Advertising Standards Complaints Board says a radio ad where one man offers to show another his “sausage” does not breach the rules. “Want to see my sausage mate?” a man says in the ad for Franklin Country Meats, which played on Newstalk ZB. “I’ve been waiting for you to come over to impress you with it,” he continues. ““I’ve had it all wrapped up, ready and waiting.” Complainant, R. Foster said the ad “was totally unacceptable” due to its sexual connotations and “should be taken off air immediately”. The ASCB said while the advertisement “may be in poor taste, the innuendo did not reach the threshold to breach the Advertising Codes” and “it was unlikely to cause serious of widespread offence”.    

Credit: Daily News staff

First published: Thursday, 20th December 2012 - 1:29pm

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