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Metro Fires ad: complaints extingushed

Thu 10 May 2012 In: New Zealand Daily News View at Wayback

Complaints that a Metro Fires ad featuring “two women wearing skimpy nighties and touching each other on a couch,” was “a bit raunchy” to be shown during in the news hour has been dismissed. The parody ad shows Dai Henwood falling off a wall and two women on a couch Complainant N. Taylor wrote to the Advertising Standards Authority (ASA): “My 14 year old and 12 year old both saw this advert and were disgusted. “It is a bit raunchy and should be more for the playboy channel than on a family channel even if during the news. “Most kids even at my age had to watch the news as that is what the parents have on”. Another complainant R. McBain was concerned about “inappropriate homosexual images” being shown when children could be watching. The Chair of the ASA’s Complaints Board says the women were fully covered and didn’t act in a way she considered to be “raunchy”, nor did they display any overtly sexualised behaviour. “Given the subtle nature of the advertisement’s innuendo, and use of a level of humour via the play on words, it did not reach the threshold to be likely cause serious or widespread offence,” the decision reads.    

Credit: Daily News staff

First published: Thursday, 10th May 2012 - 10:20am

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