Phil Siegel - AIDS Memorial Quilt Conference (1995)

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[00:00:00] This audio comes from the collections of the New Zealand aids Memorial quilt. [00:00:06] We have Phil Tagle from Media Awards [00:00:09] here in San Francisco. He has been involved with the quilt since 1987 88, [00:00:17] and he's going to [00:00:21] talk to us about media. So, Bill, [00:00:27] what I'd like to do to start is just do a couple sample interviews, as if you just walked into a TV studio, and didn't know what the interviewer was going to ask. And what we'll do is at the end, after I give my thrillingly exciting lecture, will go back and review those tapes and see how we would have done them differently. [00:00:54] translators, am I talking? Is that okay? Is that a good speed for your translators? Is that okay? [00:00:59] Slow down even more. [00:01:01] Okay, how's slow down? [00:01:06] We're gonna take pauses [00:01:09] for the translators, but this is not how a real TV interview would look. Because TV interviewers aren't going to be as talk as slowly as me as I'll try. [00:01:21] Okay, [00:01:22] we're here today with Leslie Barnes to talk about the names project. And [00:01:27] Leslie, what is the names project? [00:01:29] The names project is a collection of three by six panels, so sewn together to memorialize people who have died of AIDS. [00:01:38] So you're saying that everybody that is on the panel, or somebody whose name is on the panel has died of AIDS? Yes. How many people in Canada have died of AIDS? [00:01:48] 11,000 people in Canada, we have panels for 1100 of those. [00:01:55] Why AIDS? [00:01:58] I'm not sure what you mean, by the cases of cancer? Do you live in Canada? [00:02:03] about twice as many? [00:02:04] And how many cases of [00:02:08] let's say you say lung cancer, from smoking? [00:02:10] Nobody smokes in Canada. [00:02:16] So you're [00:02:16] saying there's double, there's double the number of Canadians that have died of cancer? [00:02:24] double the number of people in Canada have died from [00:02:28] cancer. And you're still putting this quilt together for people that have died from AIDS. Why don't you make a cancer quilt instead? [00:02:37] Well, because there are many people working in the area of Cancer Education. [00:02:42] And [00:02:45] the people with whom I work and my personal interest is in AIDS, HIV, I don't believe why that [00:02:52] why only 11,000 What's the population of Canada [00:02:55] 29,000,029 million, [00:02:57] and you got 11,000 cases of why would should we as Canadians care to come out and see this quilt? [00:03:06] Because many of the people who are HIV infected and affected don't have the kind of support and are marginalized in a way that people with breast cancer, lung cancer, liver cancer or not. [00:03:21] Do you have statistics to back that up? Is this your opinion as an advocate for AIDS? Is that your opinion that there's not support networks for [00:03:31] for breast cancer? No, [00:03:32] there are certainly support networks, what I'm suggesting is that people who are infected and affected don't have the same kind of financial and family support. And yes, there is evidence to support that. [00:03:46] There's not the financial support it it's true that [00:03:50] most people that get AIDS, [00:03:53] the majority in Canada, I'm assuming our gay men, they have a much higher standard of living. So you're saying they're not financially supported? I don't believe that's [00:04:01] true. [00:04:02] No, I would say it's more emotional support and social support. [00:04:06] We'll be back in a little while with more interviews on HIV. Thank you. [00:04:18] Love this. [00:04:24] After this, Daniel, it's your turn. Where's Daniel? [00:04:29] Is the chicken in the chicken? [00:04:34] The focus is weird. [00:04:37] I promise [00:04:37] I will speak slower during the [00:04:43] pauses instead of speaking slowly. Okay, you're going to have Okay, you'll have an advantage here. After I asked a question. Pause so they can do it. And then I'll pause performance. [00:04:56] Okay, [00:04:57] we're here with Daniel from Israel. Israel is one of the first countries in the Middle East to host the names project. What is the names project, [00:05:07] the names plots? [00:05:10] What is the names project? [00:05:13] names project is an international organization which helps [00:05:18] educate people around the world, it actually has a number of different goals. One of them is to educate people about AIDS so that they can help to help them understand what AIDS is, what is the Government of Israel doing to fight AIDS right now? Pause. Thank you. [00:05:36] What is the Government of Israel doing this to fight AIDS right now? as well as one of the few issues which is being addressed by the health ministry in Israel? That's where aids needs to be addressed. And what are they doing? They're not doing very much, [00:05:51] then how are they addressing it? [00:05:53] their thoughts? Sir? [00:05:59] How was it element there is very little funding. [00:06:03] by the Ministry of Health, for testing for HIV testing, they're not giving any funds for education, no funds for people with AIDS or their families, no funds for counseling, no funds for medical services, no funds to educate the medical staff on how to deal with people with AIDS and and medical services which are needed. So how [00:06:27] many cases of aids are there in Israel? [00:06:30] That's a good question. Pause. [00:06:35] How many cases of aids are there in Israel? [00:06:41] Today, over 150 people have died from AIDS. The official statistics statistics say that approximately 500 people are HIV positive. But we know that the number is greater than that over 2000. [00:06:56] How What if you were running the country? [00:06:59] What would you do to Fridays, I would create an educational program in the school system to teach youth before they start sexual activity on what AIDS is what sexually transmitted diseases are, and how to control At what age would you teach these children about having gay sex? I'm not an educator so I can answer that question. I would I personally, probably would start sex education. [00:07:30] AIDS is just part of the sexual education program. And I would make sure that that's part of the complete package. But I would say it's important also to start aids education, young people in terms of compassion, etc. Okay, [00:07:47] we'll be back after these messages. Thank you very much. [00:08:08] Can you hear me? [00:08:09] Or does this work? [00:08:11] Okay. [00:08:12] I just gave you two examples. I just gave you two examples of [00:08:19] difficult situations. I've worked with the quilt for seven years. I do publicity for living this, I do trainings like this for a living. [00:08:29] We we will try today [00:08:34] to give you the worst situations that you could be in [00:08:41] and cross our fingers that when you leave here today, you'll be able to organize your thoughts and answer any question, no matter how difficult to answer the questions effectively, and get your message out. [00:09:04] I gave two examples of interviews here. The first one, sorry, Leslie was hostile. [00:09:14] The interviewer obviously knew nothing at all about the quilt and couldn't care less about the quilt. [00:09:25] He, me, I put her on the defensive and made her afraid of me. So I could sound smarter. [00:09:36] Pause. That's good. Every time. I'm going to pause, just hold that up. [00:09:42] The second interview wasn't a hostile interview. It was a terrible interview. [00:09:49] I'm going to pick on you for a minute, Daniel. I'm sorry. Did you mention the quilt? I asked the question. Tell me about the names project. You never said the word quilt one time? Not once. When you look back at the tapes, pause. When you look back at the tapes, you'll see me the interviewer running the interview. I asked him about defense budgets. I asked him about funding about education. It's your job as the person being interviewed [00:10:27] to make sure that you work in the messages that you want to say. [00:10:37] If I want me here, okay. What are those messages? Okay. Take officer [00:10:45] there are three things that you're going to want to say in an interview. To call it a successful interview. [00:10:53] Carlos, you haven't the copy points. [00:11:01] When I asked Daniel about education, that's a very good word I said, he said something about in Israel, there's not the education, perfect opportunity to say that's why we have brought the quilt to Israel to educate and by the way the quilt is [00:11:23] copies of it. [00:11:28] Let's wait. Let's wait, let's wait. [00:11:29] Okay, [00:11:29] you'll get you'll you'll get a copy of these [00:11:34] in a few minutes at the end, but three main points. One, the quilt is for education. [00:11:42] To this is the one that we had trouble with a couple of years ago. It's a tool to for HIV awareness. Now, [00:11:53] let's start again, the first one here, let me read it from what it says here. The International AIDS Memorial quilt pause is the world's most visible symbol [00:12:06] of the enormity enormity the size of the AIDS epidemic. That's one, what you want to remember there is visible symbol, visible symbol to it's an education tool, just remember education tool. [00:12:23] And this one, the third copy point is going to be about your individual display. The quilt came to Malaysia to blah, blah, blah. And we're here at the Yerba Buena gardens from this date to that date. [00:12:40] So here, they say the un 50 display of the quilt serves as a reminder of the global devastation of AIDS and the need for international cooperation. That's long. Remember, it's about the the display that you're going to be working on that de. So when we look back at these tapes later, I'll show you opportunities. Every place, every question that I asked as difficult as they were, [00:13:13] could be answered by saying one of these three phrases. If I say tell me about AIDS in Canada, aids in Canada has 11 million people, which is a an incredible number. That's why the bringing the quilt here is a visible symbol [00:13:29] is a visible symbol. Hmm. 11,000 that is as many and we have brought then that's a good place to say, for the third copy point, which is that's why we have brought to Toronto today. 300 panels, which is only one, you know, 1,000th of the number of cases in Canada, no matter what my question is the best. The way that we are taught, I asked a question. You answered the question. This is the way human interaction goes. I asked you answer. That's not the way an interview goes. An interview is I ask a question because I've got an agenda. You answer the question, however you want to lead me to my next question. Because if I said, Tell me about AIDS and Israel about numbers and blah, blah, blah in Israel, and you answer about the quilt, [00:14:32] a good interviewer is going to say, Well tell me about the quilt, I'm not going to then say well tell me about the Palestinian situation. You know, I mean, it would be stupid and be I'd be a terrible interviewer. So what the idea is you answer a question, to follow whatever my question is, your answer should be one of these three things, or make a bridging statement. And still speaking too fast. Make a bridging statement to get you on to one of your copy points. is the sky blue? Yes, it's a beautiful day to display this display of the AIDS Memorial quilt. [00:15:16] You need to practice and what I'd like to see you do is what I'd like to see you do throughout the weekend is role play, ask each other difficult questions and try and answer them with one of the three visible symbol education or the un 50 display. [00:15:38] translators, myself and I speaking Okay. Okay. You don't have translators? I are you speaking? Okay. I'm okay. Okay. Okay. [00:15:48] It's very difficult for me to do this now. Because I don't know how your media works in your country. I know here in the United States, it's a commercial enterprise. So the way [00:16:08] then the best thing Daniel said was I asked him about education. And he said, I'm not an educator, which is a great answer. But his next comment should have been, I'm not an educator, I am here to bring the quilt, which is an education tool to the people of Israel. That's how he gets back on to his point. So the best way to prepare for any kind of an interview on TV on radio on in the print is to know three statements, that when that newspaper comes out, when they quote you, it will say one of those three quotes. It's a visible symbol. It is an education tool, it will be on display at Yerba Buena gardens, if that if that comes out in the newspaper, you've done a great job. Okay. Now, that's the the bad news. The good news is, in all the years that I've been doing training for people with a quilt, we've never had more than two difficult interviews. And luckily, one was with cleave. And the other one was with Mike Smith, everybody else, it's a really good [00:17:24] you know, one of those kinds of stories where the media thinks this is really a great know, come for all that, Scott, you know, that kind of a thing. The difficult one we had, we have a holiday here in the United States called Memorial Day, where we remember people who have died in war. So cleave or Mike, cleave or Mike slow down, they said, and our quilt is similar to the Vietnam Memorial wall in Washington. It's the AIDS version of the Vietnam Memorial wall. Tonight, little quote, that's, it would have worked in some situations, the interviewer then said, so you are trying to equate these people who have died of AIDS on dishonorably with these brave men and women that have died for this country and bled and it got really vicious. Cleve was very prepared, and he speaks very well. [00:18:22] He handled it, he handled it really, really well. What you need to remember is, if you are going to be on TV, they're going to interview you for five minutes, 10 minutes, when the story comes out, it may only be 20 seconds. So you want to make sure you say these three things, 20 different ways. So when they do cut it up, your copy points are being used. Now, I also asked Leslie, her opinions, what do you think about? How're you feeling about Oh, no, as Daniel, if you were to run the world or run the budget? How would you handle AIDS? [00:19:09] Why would I be asking somebody that is in there with a quilt his opinion about the pandemic in Israel, you can come back and say, I am here representing the quilt. It is a tool to educate people, education, and it's an inexpensive way to educate people. I do not work at the government. I have personal opinions, but I'm representing the quilt. What's very important to remember is that when you go out there, you're a volunteer when you got your volunteer, but you also represent the quilt. So if you get up there and say, between you and me, it's a pretty thing. It doesn't really work. You never want to say something like that. You always talk about what these things that are given to you. If you start making things up and say, Well, I think the government blah, blah, blah. And I think politicians, you know, that doesn't work. Because when you start talking politicians, the quilt is the quilt is a non political tool to educate everybody. So they asked you do you think our government is doing enough? [00:20:22] We are here to make sure that people understand they're not doing enough. That's a way to get out of it. So I asked you about politics, and you turn it back on to education, education, education. [00:20:34] If it's a fundraising tool, you can say, we hope today's display will encourage people to get involved and donate their time and their money to projects like the names project. [00:20:51] These are all very important things. But if you look at yours, this is very important. If you look at yourself, as an editor, educator, you are teaching the audience, something they never knew before. Instead of your if your attitude is I'm scared, I'm going to an interview, what are they going to say to me, I'm going to have to ask to answer these questions. What am I going to do? That's not the way to go into an interview. [00:21:19] If [00:21:20] you go to the interview and say, I am here to teach these people about a project that is international, that has been seen by presidents, kings, queens, politicians, from all over the world, lots of Queens from all over the world, and I am teaching them something they didn't know before. [00:21:43] It's much more effective way to present the quilt and it gives you more confidence, because you are there teaching them something they never knew before. [00:21:57] I'm going to give you some real basic things about how you sit how you dress. These may not be significant, but it helps if you're a man, and you wear lots and lots and lots of earrings. Take them all out. Okay. If you're a woman, you wear big earrings, and that's not part of your culture. Take them off. If you are wearing something, if you get your hair cut the day before, because you want to look good. [00:22:30] And you're worried that your hair is sticking up in the back. Don't get your hair cut the day before. If you drink lots of caffeine, coffee, and you talk real fast, like I do, don't drink coffee, if you're going to be talking to the media, your mouth gets dry, you speak fast, you get nervous. Now the reason you don't wear big earrings, the reason you don't have lots of different holes in your ears. The reason you wear something comfortable is if you look uncomfortable, people will be looking at you and not hearing your message. The best example I can give I have two examples. I was watching TV One morning, and a woman was wearing huge earrings. And she talked with her head. [00:23:24] And every time she would talk, she looked like an elephant because these things would flow. [00:23:29] I don't remember what she was talking about. All I remember was Dumbo. I was on TV, the smile. So [00:23:40] another thing another interview was with a woman who had long hair. And she had a very large nose, very large nose. And her hair was falling in her face. [00:23:54] And the camera was here. All you saw from this woman was hair? Uh, no. [00:24:02] I did not hear a thing this woman said, I was just thinking to she realized how stupid she looks right now on TV. There's 20 million people out there watching her nose. So if you have hair in your face, pull it back. [00:24:22] If you wear big earrings, don't they're going to be people in your audience that are not going to like what you have to say. your interviewer may be sympathetic. But people in the audience some people are going to think yeah, this quilt. Like I said, I my mother died of cancer were sir panel, that kind of a thing. If you look offensive to them, like an advocate, like like a lesbian, like this radical left wing, whatever, they're not going to hear your message, you want to look as neutral. And [00:25:00] you know, I'm saying you don't want to overdo it. Because if you try to look [00:25:08] if you don't look like you fit in, your message won't fit in. And if you're trying to reach large audiences, the less offensive You are the better. [00:25:19] Other little tips [00:25:22] when you sit if I'm if this person is interviewing me, and I'm sitting like this was my body language saying I don't care. You know, forget it. You know, there was an interview when the International Conference on AIDS was here in 1988, 89, [00:25:42] they had an interview with Marvin Silverman, who is the head of em far the American Foundation for AIDS research. [00:25:50] And he was in debate with a guy from act up. Jesse Dobson, I think it was and two chairs. And Silverman was here listening and talking. And he was listened to Jesse and he would do this the whole time. Jesse, when he wasn't had questions were not directed to him. He was over here like, yeah, you know, forget it. couldn't care less. Then when they address the question to him, he turned around, and he spoke poetry. I mean, it was incredible. The things he had to say. It was great. It was insightful. It was important. Nobody heard a thing he said, because they were so disgusted with this attitude, like fuck you. I mean, and it was, if you didn't want to, like act up, you couldn't like act up because he was. So I don't care what this doctor has to say this doctor who's the most respected researcher in the country in the world on AIDS. I don't care what he has to say. So when Jesse spoke, no one listened. Or I didn't listen. [00:26:56] I mean, I listened but I didn't hear. [00:26:59] So when clue, face your interviewer, cross your leg towards them, okay? That always works. If their arms on the chair, don't do this, you'll look really scared. [00:27:15] If there are two arms on the chair, put one up and one down, or one up and one down. Much more natural than this. Don't clutch a lot of people keep their nervousness in their hands. And that's really bad. Once there [00:27:31] was [00:27:35] no, don't do that. [00:27:39] There's, it's very fun to watch scared, good politicians versus bad politicians, you know who has practice? [00:27:49] I'm going to give you an example from the first televised United States presidential debate, which was Kennedy and Nixon 1960. They turned to Kennedy and they said, You're the youngest man ever to run for president. You're Are you too young to run for president? And Kennedy got up there. He looked right at the camera. And he said, what you're really asking is who can lead this country I come from and then he just started talking about the Democratic Party. And [00:28:28] he didn't ask him about, you know, if he was able to leave the country, what you're really asking is, and so basically, the interview is couldn't say, No, no, no, I'm not. I'm not. [00:28:39] And they, while he's speaking, they would cut over to Nixon, who was doing this with his eyes. And he was sweating. And he was so scared. It was the first televised debate. [00:28:51] Okay, he looked bad. That goes without saying then they turned to him. And they said, How do you respond to that? Vice President next? He said, No comment. [00:29:03] No comment says guilt, whatever was just said is absolutely right. And no comment is, you know, if somebody says to you, is our government doing enough? No comment. [00:29:17] You're saying no, the government isn't doing enough. You've just turned off anybody that believes in your government? [00:29:23] I'm slowing down. [00:29:26] So if they say, do you think the government's doing enough? [00:29:31] A good response to that is the government will only do what people motivate them to do. The quilt is a tool to motivate people to get their governments involved. You turn it around, you've answered the question how you want to answer the question. [00:29:48] What I'd like to do now is rewind those two interviews. Oh, let's start with questions. Yeah. [00:30:05] How you the question was, how would you deal with what about cancer? [00:30:12] You get a question like that, then you think to yourself, I've got three points, education, visible symbol, and this display, if those are my three points, okay. [00:30:26] We do not pit one disease against the other. We are here representing the disease that is bankrupting our countries. [00:30:35] Our medical system, therefore, we brought the quilt to educate about all kinds of problems. The problems that we're concentrating on today is AIDS. We're not saying cancer is not important, but we're saying we need aids needs education. Okay. Or you can you can talk about cancer is devastating. There's lots of funding for cancer and people under stand cancer because it's more readily available. It's more present in people's lives. We're bringing the quilt to educate them about a disease they know nothing about, perhaps, that they need to know about so it doesn't strike them. I mean, it's it's not saying no, cancer isn't bad. And we needed to. You're not saying we're but we're the disease, you know, more important for disease and your disease. But we are saying it's important to look at all diseases, and one disease make it more attention. We would like people just to be aware of other diseases that may not be getting the attention. We brought the quill to Yerba Buena gardens, to 19th to the 22nd. Come down and you'll understand the tagline see the quilt and understand. I think the best way to answer Well, what about cancer? If you're in a local situation, come and see the quilt, you will understand why aids or why. Why the quilt. Okay. More questions? I mean, actually more comfortable questions? Yes. [00:32:07] Okay, good question. [00:32:12] Right, right. [00:32:15] Okay. I do this for a living, I do publicity for living. Okay. How do you deal? How do you get the media excited about the coil to come down? What do they promise to come? And don't come? Okay. [00:32:32] assume they're not going to come? Okay, always come from that. What country you're from? South Africa? Is your is the media state owned? [00:32:44] Who makes the decision about what's covered? Who's your news director? Who says you go to cover this? And not that? Is that a government employee? Or is that a private employee? [00:32:57] If it's okay, [00:32:59] I would what I would do in a situation like that is find a sympathetic local politician that is going to be there and send them information, the fact sheet that's in your books about the quilt, it's 32 tons. It's come from great expense, it's traveled all over the world. It has had a major impact on the smaller areas outside of big cities and the way we react to AIDS, and make sure they know what they're missing. Because what they think is they're going to get 112 by 12. And look at it go. Yeah, let them know, it's going to be filling the hall. These are the prominent people that are going to be there. These are the prominent people that have already seen it. These presidents, these kings, these queens, these politicians 25 billion people, it was nominated for Nobel Prize, it lost to the the Dalai Lama, but it was nominated. I mean, you've got to make it more than a local display, you've got to make it seem as your city in South Africa, is getting the opportunity to take part in something that has been all over the world. If you got a local politician, a local activist, somebody that is involved in the cause, to lobby in your behalf, and to go with you. And you can say, this politician is available to meet you at the quilt at 12 o'clock. If you can't make it at 12. Tell me what time you can be there. I'll make sure this politician the celebrity, there may be there might be a celebrity in town that would want to support it. I mean, make it enticing for them. Remember, TV is about movement, and pictures. If they're going to see if they have in their mind, they're just going to take this a picture of panels, that's not done dynamic. If they understand they're going to see great visual pictures of two miles of panels, they're going to see rubber, cremation ashes, Barbie dolls, all the things that make the quilt interesting. You've got to make it interesting for them, not just come and see the quilt and cry, you know, it can't be that. I will. Okay, you don't have a local politician. I have got 20 mothers from this town, who have lost their children to aids that would like to educate the people of this town. [00:35:36] And that's a great visual for them. I mean, there are many ways to get around a reluctant media. And just keep on hammering at home, let them know six months before we've been selected for it to come to our town. Three months before it's coming in three months, we already have these people on board. Two months before we have 25,000 volunteers a month before it's still coming. And this is who's involved now keep them updated. The week before it comes, they'll either be so sick of you that they're going to come just to cover the thing to shut you up. You know? [00:36:10] More questions? [00:36:13] Yeah. [00:36:19] I can't hear how can you make sure that display? [00:36:30] Oh, you can't, you can't. [00:36:36] If it's there, and it's open to the public, they can do with it. whatever they want. It's the I'm assuming there are in your what country you're from. In France, you've got reality shows the the the exploitation TV saying you know, look at all the dead fags on the coil tech kind of a thing, right? [00:37:00] You can avoid them doing what they're going to do. For ratings, they will do that for ratings. It's a commercial, it's commercial television, what you can do is take the reporter aside and say what we are trying to do is visible symbol, and education, and then fill them in on the facts. Since 1988. The quilt has traveled X number of miles weighs this much, it has had a major impact. Make them feel that if they did a [00:37:34] really sleazy rendition of the quilt, make them feel so guilty, because they've missed the point. It's if you see a reporter at your site, make sure you take them aside and they know what your copy points are. Make sure that your copy points are in our practice. So you can say them, you know, education, education, you know, visible symbol, visible symbol, do 19th June 19. I mean, however, you're going to do it practice and practice and make, you can pretty much tell from a reporter how their story is going to go. [00:38:10] I was doing something another client and they wanted a person that was sick, they didn't really want to hear about the cure this is wasn't aids, it was another disease disease. I worked for hospital, they didn't really want to hear about the good things, they wanted to get the real drama. And I just said you know here is I can get you a mother, I can get you you know, a blind child, I can get you whatever you want. But please know, the focus of this story is hope. The end these are the people that are working on the cure. And these, this is a way that we are educating the public [00:38:45] and slowing down. And we're educating the public. By the way, is this is a light shining off the top of my head. See, what I would do if I were being interviewed? I'd where I had my the reflection is to strengthen. No. [00:39:02] Does that answer your question? Does that help? [00:39:05] Other questions? [00:39:09] Did you girls you did you rewind the tape? [00:39:14] Okay, why don't we rewind it? And, and we'll go and we'll pause. This is a real fun part. I like to we redo the interviews. And then we will pause it and see how we'd answer the question differently now. Yeah. [00:39:44] Guys, [00:40:12] you before? [00:40:15] Oh, good. That's [00:40:19] that hasn't happened here. That's the first time that I've actually I've asked that question all the time I've been in this situation. [00:40:27] Okay. What do you do when the journalist is talks about his agenda, all these dead gay people. [00:40:38] The best way, in a situation like this, in a country where there are not ages not talked about, is to give examples of other countries. What you find your copy point, which is education, if they're homophobic, you say in other countries, it's perceived as a gay disease. But it is growing out into other communities. And [00:41:12] it's an educational tool. And if you look at the quilt, you'll see that it's not all gay people, educate yourself. Take the journalists like that, take them in hand, well, don't touch him [00:41:28] on a tour, on a tour of the quilt of the panels, show them the children show them the women show them the brothers and fathers and sons. And the fact that the people that are gone are part of a family. [00:41:45] If they're still going to be homophobic, they may not be as homophobic as they were, before you took them. The best thing if they're homophobic that you can do is lead by example. [00:42:00] And there's somebody like that I hate to do this, but somebody like that you want them to talk to the families? Personally, I'd rather have you talked to lovers and and if they're homophobic, but that's next year, this year, you've got to break through the glass. And that is showing them the humanity, which is the humanity behind the statistics, educate them. If you're going to use the quilt, as an education tool, educate them. [00:42:31] In reality, that reporter probably would come to a display, wanting to trash it, wanting to put it on French TV and turning it into one of those cheesy sleaze fests. Can you translate sleaze fests into Russian? I don't know. [00:42:49] But the best thing you can do is have that person walk away, just like somebody else coming to the quilt to walk away moved by the message. And it's your job to move them. [00:43:04] Does that make sense? [00:43:07] Does that does that answer your question? Okay. [00:43:11] Marco, this is fine. More questions. Yeah. [00:43:27] Bring a three by six bring one panel. [00:43:32] If what do you do with the studio's not big enough to have a 12 by 12. Bring one panel and say this was made here locally. And this mother, sister, brother, friend lover, is going to be adding it to the 36 ton hundred and 10,000 panel quilt and make it a bigger story. This is just one of 110,000 when they're sewn together, this is how big you need to describe with words. What they can't see visually. And it would help you a lot in that situation. If you took some of the video from some of the video productions that have been done, give it to them. So they can at least cut out 20 seconds. This is one panel and this is what it looks like all put together and then they'll cut away to that. I'm speaking fast again. I'm sorry. [00:44:25] Just and I've been on panels like that I wasn't I was in South Carolina. And I was on the panel with three people and there was an AIDS educator and me and a mother who was presenting her panel. So it works. And they love talking. I mean, the people that made the panels love talking, you know, [00:44:44] red symbolizes. [00:44:45] I mean, they look good TV. [00:44:49] For questions. Carlos, are we ready? [00:44:54] Oh, I'm gone. [00:44:58] And I put my head up. Okay. [00:45:03] Okay. [00:45:05] Slow down even more. [00:45:15] For translators. [00:45:17] TV interview would love you guys TV. And of course. [00:45:27] We're here today with Leslie Barnes to talk about teenage projects. And Leslie, what is? [00:45:39] I always start with this question. I always start with this question. Leslie answer to correctly Daniel. Sorry, you didn't. [00:45:46] First time we did this back in 1987 88. [00:45:50] I asked every person on staff and at that time there were 10. This question not one person said quilt. Everyone one said it's an idea of coming together and memorializing and what is the names project? They are the keepers of the quilt. The quilt is three by six panels. So memorializing somebody who's died of AIDS. Slow down, I know I see the sign coming. [00:46:15] memorializing somebody who's died of AIDS sewn together to educate, then you run into your copy points. The best way to organize yourself is no matter what my question is, what's the copy point? The quilt is? And then describe it. And then talk about it's an educational tool. It's a symbol. And she she kind of did it, but with no training was very good. [00:46:47] Oh, run video. [00:46:53] So you're [00:46:53] saying everybody that is on the panel, or somebody whose name is on the panel? Yeah. [00:47:08] Hold on a second. [00:47:09] The sound is really bad. My question was, so she answered the question. She did an admirable job. We couldn't hear her. But it was good. I know it was good. [00:47:19] And then I said, how many people in Canada have AIDS? And she was very good. And she she said, 11,000 people in Canada, and we have 1100 panels here today? She brought it back to the quilt. That was a good answer. And this is with no training. [00:47:41] Can we get volume on that before you run it again? And hopefully we can hear it. [00:47:49] Run video? [00:47:56] cancer, Canada. [00:48:21] Gotcha. Okay. Um, what's really important is Don't I know this was not a real situation. Don't try to sound smarter than your interviewer if you were [00:48:39] because your interviewer is brilliant. [00:48:44] The problem here is if you take a position that you're an educator, you can teach them. But you can say, You're so stupid. What a dumb question. Because if you say that, remember, people are watching this show, because they really like the interviewer or they really hate the interviewer in some cases, but they want to hear what they have to say. And if you try to one up them. I'm smarter than you. I mean, I'm more. You're so stupid, wrong way to go. You want to say, Oh, you didn't realize what a stupid question that was. You don't want to say it that way. But you want to say, I see that you're misinformed what the reality is, blah, blah, blah, blah, blah. [00:49:29] Okay, so how many cases of lung cancer she I'm leading her now. I have her in the palm of my hand talk about cancer. I've gotten her off the quilt. She hasn't come back to the quilt at all. I've now got her. We talked about when the question of cancer comes up. We're not pitting cancer against AIDS. We're trying to educate people about upcoming epidemic that has struck X number of million people across the world. Okay. Yeah. [00:50:01] Absolutely saying cancer is devastating. As as most people know, cancer is devastating. What most people don't know is AIDS is growing at a rate 20 times what cancer is, we're here to educate you. [00:50:15] So I mean, don't say cancer is not important. You'll turn everybody off. [00:50:21] So, yes, cancer is important, as most people know, what people don't know. And what they need to know is, okay. Run take. [00:50:34] Cancer, [00:50:37] number of people in Canada died from cancer. And it was still putting this book together for people that have died from AIDS. Why don't you make the cancer film instead? Well, because they're moving forward through their cancer education. [00:50:54] And [00:50:56] people within my work and my personal interactive in a, [00:51:04] okay. My personal interest is aids, I believe, while you're going into a personal thing now, and you're taking it as a personal attack. I mean, I'm personally attacking you. But remember, you represent something that this interviewer hates. So and he, so therefore, I'm saying, I hate you, and I'm going to make you uncomfortable. Your attitude has to be, I'm educating you. And when we're done with this interview, maybe you won't be so hateful, maybe you'll understand a little bit more. [00:51:38] But you do a lot of I believe in my interest is, which is okay, in a long interview. If you have 10 minutes, you can say whatever you want, as long as you come back to your coffee points. If it's only going to be 20 seconds, just talk about your coffee points. But if you have 10 minutes on a talk show in a studio, you can talk about your personal involvement if you want my personal. I made my first panel when this person died, or I saw my first panel, I went to a display and it moved me so much. Like I hope it moves all of you, your viewers when they come on June 19 to the Yerba Buena gardens. You see what I'm saying? [00:52:19] Okay, [00:52:20] roll tape. [00:52:29] Why should we as Canadians care? [00:52:36] How would you answer that now? fastly? [00:52:39] With 29 million Canadians and only 11,000 cases? Why should we care? [00:53:01] We're bringing the quilt here today to increase the understanding. Come see the quilt, you will understand. It's impossible to put into words, the effect the quilt has on you. Nobody walks away from the quilt on affected. I mean, these are all trite little sayings that we have said a million times. But probably your viewers are hearing it for the first time. See it and understand. No one walks away on affected it's a perfect opportunity for your third copy point which is come down to the display. [00:53:41] Okay, [00:53:41] roll it [00:53:46] don't have the kind of support [00:53:51] breast cancer, lung cancer, liver cancer. [00:53:56] This is a real minor point in you that marginalized is that a word that toothless people in Tennessee will understand [00:54:11] your your pretend you're talking to an audience that does not understand words, more than two or three syllables and use them okay. Yeah. [00:54:29] Okay, the question is, is it a good point that people are being discriminated against? [00:54:35] Only if you talk about that in terms of the quilt The reason the quilt was created so people could understand the discrimination that people and so we're here to educate you back your county points. We're here to educate you about that discrimination that then it goes from there. Yeah. [00:54:56] Not [00:54:58] right. [00:55:02] Do you hear that? She said, she fell into a trap. And she started comparing the two diseases. And it's perfectly okay to say I'm here to talk about the quilt. Cancer is another big problem. But I'm here today to talk about AIDS. Okay. Roll tape. [00:55:23] Is your opinion as an advocate for a European Union? That is not support networks [00:55:29] for you're an advocate. [00:55:30] I hate you. [00:55:33] support network congestion. People who are [00:55:45] Hold on a second pause. Do you see her body language? She's getting pissed. She's getting a little bit frustrated here. And she's like, what I'm saying is, if you're listening to me, jerk, you know, I mean, I'm pissing her off. I'm controlling the interview, and she's being frustrated by it. Okay, well, it [00:56:06] is true that most people [00:56:10] the majority, [00:56:13] higher standard of living, so you're saying they're not financially supported? [00:56:20] Pause. Now I started saying things you started saying people aren't financially ready and people are not. When you talk about financial, you're going to talk about those kinds of things. Have statistics if you're going to throw out generalities because your interviewer can come back with statistics. So people with AIDS are more are poor than other people. Well, what are you talking about? They have a higher standard of living, whatever. I mean, if you're going to throw out any kind of generalities, make sure you have your statistics, my recommendation, don't throw out generalities about money and everybody is affected from all walks of life. And everybody is devastated on a personal on the financial on a political whatever, from AIDS. Okay, roll it [00:57:09] with more interviews. [00:57:19] Okay, we're here with Israel and Israel. [00:57:27] See how many times he says quilt in this interview? [00:57:44] international organization that helps. [00:57:50] Its international organization that has lots of goals. That's a good answer. Now, what would you say it is the keeper of the quilt which is visible symbol educational tool. Okay. Go ahead. [00:58:11] Right now, [00:58:13] what are we doing in Israel? What are they doing in Israel to help? [00:58:29] Which is interesting here because I said, What are they doing in Israel? And you said, it's the one issue that the government is dealing with. And then as we go through further on the interview, you're saying it's the one interview, it's the one. [00:58:41] You sing one health issue that's not being addressed? Oh, I thought you said it is being addressed. Okay. Nevermind. Go ahead. [00:58:57] How's it going? Buddy? [00:59:01] Thanks for yourself for the increase. Maybe we're not getting any funds or education? No. People are paying for their families, no one counseling, and no more medical services go to educate the medical staff. How to [00:59:22] hold on a second. Okay. He just said, there's no funding, there's no housing, there's no staff. There's Oh, no, no, no, no, the government doesn't have that. And I didn't ask a single question in that 20 seconds. He could say the government's not doing anything, which is why we are here to educate about the need, he had 20 seconds to say whatever he wanted, I shut up. He had 20 seconds I shut up. [00:59:48] So I basically gave him free rein to say whatever he wants, and he didn't take the opportunity. So I'm sorry, I'm picking on you, Daniel. I hope you have thick skin. [01:00:00] Okay, [01:00:01] go. [01:00:12] How many cases are there? And how many cases [01:00:13] are there? [01:00:18] Today, our people have died from AIDS. The failed the test statistics say that [01:00:27] 500 people are into the line, we know that the number is greater than over 2000. How long was if you were running the country qualitatively divided? Okay, pause. [01:00:39] I love that question. If you were going to run the country, what would you do about AIDS? Well, I would create something that could educate people like the quilt that is being displayed in Tel Aviv on January 31. [01:00:52] I mean, you can get back to coffee point with any question I asked him his personal opinion about what he would do to run the company. What you're really asking is, is how can we educate people? You know, I mean, that's another way to do it. I mean, just ignore my question, say whatever you want. Okay. Go [01:01:14] to teach. [01:01:19] Oh, teach you about sexual activity. Good way to go. Hold on. I did not bring up sex at all. And either of these interviews you did. Sex is scares a lot of people don't talk about sex. Talk about AIDS as being a problem we all deal with. It had maybe an interviewer would ask that question about sex. But the cardinal mistake here is that you brought it up. So I went off on it, you want to teach kids about sex, at what age? So run, go. [01:02:00] Hi, personal, helping women started sex education. And [01:02:06] now he's giving his opinion as part of the patient program. And make sure that that's part of the [01:02:13] complete package. But I want to say it's important also to start a education. reality. [01:02:32] Yo, we have five more I was gonna say, we have five more minutes. What this program that I'm doing now, I usually give over an eight hour period, and I would interview every single one of you to help you work in copy points. Unfortunately, we don't have that time today. [01:02:51] I hope our goal here today was to give you an idea of how to get publicity when it's difficult. How to answer that the questions when they're difficult. I promise you you'll never be well, with the exception of Russia. I don't think you're going to be getting many vicious questions. Most journalists are very sympathetic to the quilt and really love its power. And they try to communicate that. If they don't, it's your job to give them that power so they can communicate it. [01:03:25] And it usually is easier than I thought. I've never thought that you'd get a homophobic reporter that wouldn't do a good job. That's a difficult situation. [01:03:36] I know that yes. [01:03:46] Okay. Good question. And how do we have other interviews? That was my next one. So how much money have you raised to take this blanket around the country? [01:03:56] What you say is the audience's that the quilt touches is not necessarily an audience that would touch you. There are people that see the quilt that have no exposure to AIDS and HIV. If you're going to be doing grassroots, grassroots awareness of the problem, you have to start with the masses. And the quilt is the best way to do it. It's not money is wasted. It That's it? That's a very valid answer. Because the truth is, I was one of those people a couple years ago, I took a break from the quilt for a while, because I thought, You know why? Why? I mean, this is San Francisco. Why? And I thought about it. It's not talking to me, like the movie Philadelphia. Did you did you see Philadelphia, it wasn't talking to me, it was talking to other people that aren't affected. I liked the movie, but it didn't move me to action, because I was already active. But it does have its purpose. And the quilt has a very big purpose. The fact that world leaders are saying seeing it, the fact that [01:05:04] toothless people in Tennessee, or [01:05:07] if you're from Tennessee, I'm sorry. [01:05:09] But you know what I'm saying it's it's addressing a different audience than somebody with HIV would be addressing. That's what that's that's the way you respond. Or, or or another copy point you can get into today's display will be raising money that will stay in this city at this time. You know, and it will be in it. It is a way to raise money for our local aids, blah, blah, blah, and it has raised money to date. But that could turn into a into an argument a pissing match with somebody from act up. Dick could. So I would be very, I would talk audiences I wouldn't talk money. Yeah. [01:05:59] Hi choice that what? [01:06:33] Would it be difficult to take out a 12 by 12 or two to show in that situation? [01:06:45] If people are coming and asking, I want to just see a 12 by 12 and take a picture and leave? It's not it's not the same experience. It's not the same experience. Is that that's the question. [01:07:00] Okay. [01:07:14] What I would do in that case is like I said, to France, I would take before the display, I would find key people with good stories. You know, a father who lost his wife and daughter, [01:07:31] a mother of a man who has died, a family a nephew and have them available to talk about their experiences. And if they're looking for something, that's something more, but always related back to the quilt saying and that's why they felt it was important to bring the panel as part of the bigger picture so they could be part of the bigger picture to bring an end to the epidemic. [01:08:01] Does that answer it? Does that help? And I'm getting this symbol to wrap up our I will be available for a short time today. I'll be at the display on Saturday and Sunday. I can answer more questions but please, over the weekend quiz each other and try No matter what the question was dinner good tonight. It was so good. Reminds me the time I was in San Francisco at the quills Okay. [01:08:23] Thank you. [01:08:32] Yeah, we're gonna have a break for [01:08:36] lunch you guys. [01:08:38] These are the copy points in English but I think they've been translated into [01:08:44] your translators. Maybe we can translate them with you. I was told they were going to and then we just have some pages from a booklet that I wrote [01:08:53] what to do to the media, what not to do to the media do's and don'ts. So [01:08:59] it's all we're having right right now joined right?

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