Andy Boreham - Creating Our Stories

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[00:00:00] This podcast is brought to you by pride in z.com. And funded through a generous grant from the Legacy Fund of the second Asia Pacific out games. [00:00:10] So my name is indeed for him. I've been involved with a lot of instrumentalists here. [00:00:16] A lot of [00:00:19] pride of its you, we organize the pride festival, but sometimes the week, sometimes two weeks, [00:00:26] radio release parties, film screenings, cabaret events, campaign launches parties, and of course, at n square [00:00:37] in a protest here in the [00:00:40] that's quite a wide range of events. Can you pinpoint kind of key things that in all of those events that have made them successful? [00:00:50] are the things that standard? I think probably the main thing is that be a targeted at a nice market, like the gay lesbian community. And it's not that many of it's a particular obviously, we're a small part of the community. So when there are events, they tend to be supported? Well, a few organized well. And I think there's probably the key to the success of a lot of insider. [00:01:13] When you say targeted what, what does that mean? [00:01:17] The creative buy in for govt people like us, I mean, of course their friends can come along and stuff, but largely behind that market. So they tend to respond to the events [00:01:30] and support them. So the events you're organizing are the things that you're already passionate about. And so is it something that kind of helps you organize it? Or is it do, you know, do take it more kind of removed approach. [00:01:45] I guess I'm passionate about the gay scene and Wellington, because I mean, there's, I think there's not a lot going on. So my main passion lies and having things that people can do here and Wellington. [00:01:59] It is not a lot of things that happened for the gay scene here outside of pubs and clubs. So that's always good to see that sort of happen. And that's where the main patient come from, how did you get involved in event management? [00:02:09] Who [00:02:13] comes along with it? I think the first thing I, to pattern in terms of queer events was the next film festival. I didn't do much, but I just, you know, I was able to see how, how things around and, and that was really interesting, and, and the groups that come together to organize events. So that was my first taste of what it would have been, [00:02:35] oh, maybe eight years ago. And then I just started going and I helped out with [00:02:41] the game use the unfair it new town scope, and it was still there when it was run by for a moment. And I think it was for a couple of years. And then they teamed it out. Like it's sort of to the community. And it's when when I got involved in a [00:02:56] major way, when you did get involved in a more major way. Why did you think that you could organize? I mean, what were the things that you were good at that that led you into that area? [00:03:08] I think probably mainly longevity, because a lot of people come and go, it's a volunteer thing, usually. So I mean, a lot of people have other commitments and stuff. And they don't have all the time in the world because it does take a bit of time. So I found that I had the time, I guess, or the energy to to stick with events for a longer time. And that it required I mean in see them from the planning stage right to completion, because I mean, especially with the atmosphere, we have a lot of people that come along and volunteer for maybe a couple of months or even a couple of weeks and then be gone. So I think it takes longevity [00:03:45] in being interested I guess. And who [00:03:50] can we take maybe out on the squares like the main example of the internet and work out why it actually works? Can you tell me physically what darkness quivers? [00:04:01] So Adam squares Wellington's in your GL bt fear that happens. in civic square region, we get about 10 to 15,000 people, that's you know, there's about 50 to 60 stores, with things for sale food, information, entertainment as basically a day where queer people in their friends and family can get together on a really physical location. [00:04:30] And have fun, basically. [00:04:32] Yeah, was it always at lunch? [00:04:35] It was since we've been involved in civic square, it seemed to be tended to be that large, many people that can because it's such a, you get a lot of free traffic, which was one of our main points. I mean, before the fear was it Newtown school was kind of a cage. And you got people going along that were going along, you know, they were choosing to on, but on the screen now and civic square, we did quite a few thousand people, probably half of them that come through, you know, it's through traffic, and then they see what's going on. And they start taking part and seeing the the creek community visibly and Wellington. So that was one of our main aims with moving it. [00:05:13] In here. [00:05:15] before it had moved, when it was at Newtown school, what kind of size audience we getting? [00:05:20] I wasn't involved very heavily. So I'm not sure about from going along. I'll probably say maybe [00:05:29] 1500 to 3000 people during the day. But I'd likely come along, you know, as I suggested, you know, they wanted to go on a plane to go along. And in that stay for the whole day. Or all large parts of it. Yeah. [00:05:42] So maybe we can look at the event now, which isn't squared? How do you divide that event, [00:05:49] we basically come together as a group and decide. I mean, largely, it was already set up by by how the fear was before, we didn't want to change it to so um, you know, we thought with the entertainment through the day that the MCs [00:06:06] and pretty much we kicked out was except for that, you know, largely different venue. But that tends to, in a way, put itself together. [00:06:19] Guess I wouldn't call it the market. But the community I guess, decides how, you know how Adam screen looks from from the entertainers to the who's there with stalls and stuff like that, we tend to sort of guide them along, as opposed to devising it away. [00:06:37] Yeah. So talk to me about when you say the kind of community kind of drives at the How does, how does that work on I don't understand, [00:06:44] where we put out calls for support from the community for [00:06:49] stallholders performance, we don't tend to search for people to take part we let them come to us based on you know, putting it into releases and trying to connect with the community. And then they come to us. And I guess that's what I mean by the community sort of deciding how it's going to be. Because we don't seem to take a an active approach and deciding or choosing who's going to be represented here, just sort of it's fluid, it happens [00:07:20] again. So why did you take that approach, rather than going out? And being very proactive until you you knew, [00:07:25] I guess it was the success of the fear? We didn't we never really needed to go out and search for anybody. Because it's I mean, it's been running for over 25 years. And so it's got a lot of history. People love, you know, they love the fear. [00:07:41] So it's never been really at a point where we've had to actively search for, for content for the fear. So, but in that way, we're really, really lucky. Yeah. [00:07:51] It's also quite hard that it has been running for such a long time. So you've got this kind of [00:07:57] history that that's the in terms of you know, do you feel that you can't change stuff or that you don't want to change stuff? [00:08:06] Well, we had a lot of opposition to the exomoon in the beginning. A lot of people from, you know, that have been around for the whole time, I guess, we're against that moving, they, you know, they traditionalist, I guess, enjoy the fear where it was in the history that was involved. So they weren't too keen on moving. But this thing's abated a bit. And people have realized that it really works. And it's growing and, and moving into today. So, apart from that, [00:08:38] if there is the history of you, so you don't want to change it too much. But me, as I said, we really, the community decides, oh, really, they will decide somehow, if they wanted to change? And it would happen slowly, I guess not. Not. straightaway. [00:08:53] When you were looking for other locations, were there other areas that you looked at in terms of whether he could be a mountain? [00:09:00] Yeah, I think we looked at sort of knots of its really fearless, we looked at Cuba Street, but there was probably too small than we thought about [00:09:09] the Botanic Gardens because they had the grassy feel, you know, like the big gap. But then, again, when against the the sort of accidental visitors that the larger community thing, arrogance. So in the end, for visibility, and in the fact that it's right in the center of light, right near the council, and stuff like that. [00:09:31] So it's clearly proved to be the best location. And also, there's a lot of events that take place here throughout the year, so the council's well equipped to to support events, and it helps a lot. [00:09:44] It's an interesting idea that the event on typically what you're saying is that it's more than just about the queer community, but it's also a mainstream event. Have you had any discussions within the group that are organizing this as to who actually aiming the set? [00:10:03] Um, I guess, of course, it's mainly aimed at the queer community. But there is a lot of a lot of thought about the wider community, taking pattern and enjoying the day. [00:10:17] So we tend to we, we try and make it as open to everyone. [00:10:20] And when you say open to everyone, how, what are the things that you do that actually make it inclusive? [00:10:28] Well, we specifically went against, [00:10:32] like, over six reality, and that might sound really bad, but we try and keep it a family event. And we like people of all ages coming people bringing the kids there. [00:10:43] So we have avoided [00:10:47] overly six, all live performances and stuff like that. I mean, there's a few performance who [00:10:53] are now and for the, you know, pushing the sexuality and way that are that country, so and probably wouldn't be suitable for children. So we've tended to try and steer away from that sort of thing and keep it family friendly. [00:11:08] What would be an example. [00:11:10] We had some burlesque dancers they wanted to striptease last year, they were, I think they're all it was just a straight group of girls. And we watched one of the performances of their thinking of doing it involve testicles, and breasts and stuff like that, which is cool for an adult event. But we decided to tone it down slightly, just to keep it more family more open to everyone. [00:11:38] Does that also translate into the kind of imagery you use for the posters and the wave, you know, the kind of the word and the text that's used from from ITV? [00:11:49] We actually, let's sort of contradictory to our poster. Because we do here we tend to employ a few stereotypes and Elementary. [00:11:57] We found the stereotypes I mean, whether you agree, one operating to work in terms of grabbing attention from people who are aiming it. And so I think this year, we had a topless man on the poster. I think maybe he was [00:12:12] wearing lever. [00:12:14] But, um, I mean, it wasn't overtly sexual. And that's a stereotype that people recognize. So they sort of connect with the end. Yeah, we found that wasn't too offensive. [00:12:26] But we try and keep it quite g rated, obviously. Yeah, to sort of sum up Arabic as a family friendly place to go. [00:12:35] As a community event. Do you find there are tensions between people? In terms of what we How do you promote this? how, you know, how far do you push the boundaries? or pretty much people on the same page in terms of, you know, what should we then watch them within? [00:12:49] Well, with Adam square, we have quite a small group. So there's not too many differing views that before when we had a larger group, there was always arguments and debates around representation of all the different [00:13:06] I guess you call them stereotypes and the community. I remember when we had some lesbians on the committee, they were always really particular about what sort of images represented lesbians, and it has been community, a lot of the images, they said were too. [00:13:24] They didn't I guess they didn't fit the stereotype. Like, I did a poster one time because I always do the design. [00:13:30] And that is the members of the committee said that the images weren't lesbian, that the girls looked to, to straight or to normal. So there's always discussions about that. I'm representing all the different people, sometimes we have debates about having everyone represented on the GL to be a ti and everything in between, which can be really hard. But you know, there's a lot of discussion [00:13:54] surrounding it. And I'm assuming words like queer, and yeah, discussions around using that, that kind of like, yeah, [00:14:02] a few years ago, we decided not to use it. But we've sort of swung around, because, I mean, it's a popular term. So I guess we are reclaiming it. [00:14:12] What was the reason for not using, [00:14:14] we look at a lot of the other groups and New Zealand to see what they're doing. So at that time, I think people were using the word rainbow, to sum up the communities. But that didn't really catch on. So I mean, it's really difficult to find a word that sums up everybody, and we don't really all fit into this little box. So [00:14:31] the word at the moment seems to be queer. So yeah, we go with it now. [00:14:38] So that we can talk a wee bit about the organizing committee. [00:14:42] How many people are on the committee, and how's it made up, [00:14:46] we have about probably only five to seven permanent members on the committee. And we used to have a lot more. But as I see, people just tend to come and go a lot. So we start to the small group with our course we welcome other members, but then a team to come along that often because it is quite an involved. I mean, it's a year round thing organizing atmosphere. So a lot of people have other commitments, and they just, they can't come along. So [00:15:16] we have a small committee, every year, we change the the positions, we have achievers and Secretary [00:15:24] a Teresa who stayed the same because he's good with money, [00:15:28] that we tend to set things up, change things up a bit. And people take on certain roles that they do by themselves through the year. And it seems to work quite well. [00:15:38] So is that committee self appointed? Or how does that work? [00:15:43] We have an A team every year, and people are welcome to come along who are members of the society? I think it is, yeah, and vote. But I mean, they tend to 19th to come along for those either. So we just had our Ag and we have a vote for those positions in the decided that day. And that's what happens with the [00:16:03] Do you think that small number of people kind of volunteering or wanting to be part of that and organizing committee? Is that quite common in community events? Or is this just something [00:16:15] I think so. And the groups that I've seen in Wellington, at least, the groups tend to be quite small, they might have a wider group that they call on for ideas and suppose tends to be run by an executive group, that's usually five to 10. People, as far as I was saying, [00:16:32] I guess, when you have those people that have been involved for a number of years, and the small group, you get to know each other and have you know, all your strengths and weaknesses, and you get to work together really well. And so in that respect, workflow, having small groups, but I guess it'll be really good to have to have larger groups, but it just doesn't seem to happen. [00:16:51] As far as I'm saying, [00:16:52] yeah. So do you have any thoughts about whether that idea of having a kind of a small community as part of a society working on something like this? Or would you like to do it some other kind of way? What are your thoughts on the way that that's kind of destruction? [00:17:11] I think it works with the smaller group. [00:17:15] When you have larger groups, you tend to get too many ideas being put in the decision stage. And a lot of people [00:17:25] you know, they have quite extreme views. [00:17:30] And so they'll tend to stick their heels and, and stop things from happening. [00:17:36] But I think I prefer smaller, smaller groups, that was a lot of input from from the community during during the way [00:17:43] that tends to work. Do you have an example of how something might not have happened because somebody stopped at this or anything that you can think of? [00:17:52] Well, something I really wanted to happen. Adam, the square was, you know, at fears and stuff, having kids face painting. Anyone else who could drag, which I thought would have been really fun, and a few members of the committee who were here, so we I mean, I'm not appearance I respected the decisions. [00:18:12] Decided would be a bad idea, and a bit confusing, or whatever the reasons were, so we didn't go ahead with it. But I noticed that the gap, just recently, they did a very similar thing that we've done really well. So I'm not sure if that, you know, was the best idea to pull it. But we tend to listen to people who have expertise. So if someone's there, who's a parent, [00:18:34] and I think it's a bad idea, we tend to, you know, take that advice. So that never never happened. [00:18:42] So maybe breaking down the members on that committee, can you kind of outline the areas that people working what what are the things that they are responsible for, [00:18:50] so we have someone who takes care of entertainment. [00:18:54] We have a liaise with entertainers that contact us, with our times organize billions of entertainers, all the material, online videos and stuff like that. And in the entertainment liaison will bring that material to the whole committee, and we'll all decide together, but they tend to work in the area in the somebody who was a stallholder liaison [00:19:16] that's quite involved, position, dealing with all the all the inquiries about stallholders and taking payments and liaising with him on the day helping them get the most out of the day. [00:19:30] We have a media person who [00:19:33] puts together press releases and deals with the media. And that person also tends to work on marketing collateral I post during and radio ads and stuff like that. And then we have a council liaison, the council we work very closely with them with their events team. So we have someone who the role is to specifically deal with the council and organizing the location. And the equipment is Apollo recruitment, so [00:20:01] helps to have one person dealing with him. And then we have [00:20:07] the chairperson sort of oversees the whole, the whole lot, as you'd expect. And the [00:20:14] treasurer deals with the money. And I think that's probably about that. Yeah. Has that [00:20:20] structure always been in place? Or is it something you've just kind of come to them last couple [00:20:24] of years? I can't even remember sort of the noise in place. I guess that would have been here. When we put the new group when we put out Wellington together. I think we sat down and came up with a process that we don't use it anymore, since to largely organize itself. But I'm sure we came up with that based on [00:20:46] discussions and experience. I guess. [00:20:51] And you were saying earlier that this was a year long event for you in terms of planning and that can you take me through the kind of stages of the event and the timeline. [00:21:03] Okay, so right after the fear has taken place, we tend to try and book The next year's winners, the future took place this year. In January, I'm really the dates I think 25th of January. [00:21:16] And the reason it's January is because I'm efforts [00:21:19] into the summer city festival for the council. So we get free promotion, through radio ads and dominion posts and stuff as part of summer city, which is really good. [00:21:28] So as soon as that's happened, in terms of planning the next year that we try and lock down the date for the next year as soon as possible. And then we have probably a two or three month break, because it is quite important to clear your head. That's quite a school. [00:21:44] The last you know, in the last stages in on the day, it can be quite stressful. So we have a bit of a break. And then we make probably once every month up till about October or night three or four months before the event. And then it becomes that slowly becomes more regular. So [00:22:04] I mean, there's no formula written down for this, I think we just decide at the time. [00:22:08] We move the meetings to fortnightly and then before the event, it's weekly for about probably two months. And then we just both group, the group meets together and we update on what's going on in those positions. And we look at what needs to happen. [00:22:24] So in those first meetings, so you have your breakout after the January [00:22:29] fear. [00:22:31] In those first monthly meetings, what kind of things are being discussed what [00:22:36] I think the first meetings, we discussed the field, it's just saying, what went wrong, what went? Well, what we'd like to do, again, what we'd like to try stuff like that. In feedback, we do stallholder feedback form. So we go through those. [00:22:52] We asked him everything from the size of the store to entertainment, what they thought of the entertainment. [00:23:00] We collect that material in discuss how to move forward for the next for the next year. What kind of feedback do you get? [00:23:09] With lots of specific feedback like things like wanting more shade. That happened? I think last year 2011, we [00:23:22] put stalls in the middle of the square for the first time, not under markings. And that was really popular, but people said that they needed some shade from the sun. So we took that feedback. And then this year, we had [00:23:35] umbrellas and stuff for the for the holders. And in this stuff, more general stuff about picking and picking out access to the square [00:23:45] comments on the stallholder liaison. [00:23:48] And basically things that they think could be improved or [00:23:53] year for the next year, [00:23:55] are you able to share some of the kind of overall ideas was that you know, being positive feedback, negative feedback? [00:24:02] Well, overall, it's generally positive. The negative things tend to be things that are out of our control like exists. The council circulates a time when you have to be and out of the square. And the quite strict about I mean, rightly so the quite strict about [00:24:18] vehicles that can be in the how fast you can go, what time you need to be there, what time you need to be out. So that's generally about that sort of thing also be really strict about food you need if you want to sell food, and this is one of the problems we had when we moved here as well, because they weren't so strict it new town school. But tonight, you can't bake things at home and sell rebels or solving without a food certificate. So that was [00:24:47] something that people can complain about, obviously. But you know, we just help them with the process and help them to get both certificates in in what they knew for for the upcoming fields. [00:24:59] That kind of difficult, is that quite a long process to go through? Or how does it work? [00:25:06] I don't I don't know the specifics about it. I've never dealt with that myself. But [00:25:11] all it is is is there's a list of roles, I think to do with pre preparation. In some of them. You can't use butter, or something, I think unless you have a an issue prepare the food in a commercial kitchen, which I think fair enough with food poisoning or whatever. But there's a seat. I mean, it's a set of rules that the council provides. And it's I think two pages long. It's pretty simple and straightforward. That outlines the, [00:25:37] the process in order to get one of those certificates. And it was hard for the smaller groups, like rainy Wellington and stuff that wanted to do raffles baking records and stuff like that, because they couldn't do it. But [00:25:51] are there any queer specific regulations that they can't put in place for for queer related of interest? Just, you know, I'm saying that [00:26:00] that's pretty much across the board. We used to have, I mean, there's nothing to the career thing, but we used to have alcohol at the fear, which tends to be popular at the sort of events were found overseas tend to be about getting drunk. But um, that became not allowed. So we haven't been that alcohol since then. Which is fine by me. But um, yeah, it's pretty much the same rules across across the board, which I think it should be. No, no quiz specific. Well. [00:26:29] So you've got those first meetings, which you you're getting feedback what what happens, what what's the timeline in terms of, you know, I'm thinking in terms of say like marketing and walking down stallholders locking down performance. [00:26:47] Well, first waiting in the middle of the year, I think by August, we have to put together a council report in [00:26:56] a sponsorship report in our annual [00:27:00] annual report, which is really important for applying for funding. And then I think we apply for funding around Toba, which is quite a bit before the fear so you need to be on the board here. [00:27:14] And in terms of marketing, we don't tend to obviously put out media releases mainly in gay media. Looking for stallholders entertainers and around the field was in January, we were doing it around November, December. [00:27:31] And we tend to get quite a good response from that. But in terms of standard marketing, we we don't do this whole three weeks before, because we find that people get bored and forget the message. So it's got to be fresh like street poster and stuff. We do it three weeks before that, with the fear being in January, everyone's closed over Christmas. So you sort of have to prepare it and get it printed before everyone leaves a Christmas to make sure you have stuff on time. But yeah, it's an ongoing thing. [00:28:00] So as a school holder, what would I need to provide the organizing committee with what what are the things I would need to do? Okay, so we have a form [00:28:09] that's on the website that people can download. And it's got all the information to do with what finds us dollars, what we supply, we supply a table in some tears, I think, in the states obviously. [00:28:24] And we need to find out if they have if they need power, if they need access to other things like that, we can place them in a certain place, depending on the requirements. [00:28:36] And basically what we're doing because in terms of food and stuff, that least [00:28:42] we try and get a certain amount of number of students sort of store, like we wouldn't want three or four copycats, and we want people who come along to have a successful time. So one or two coffee carts at the most would be something we go for just today that they want to come back [00:29:02] and give me recap what they need, and they sign the agreement and pay their money. [00:29:09] And then they pay a percentage of the profit on it days, but also just know with [00:29:16] thought about that, but we haven't implemented anything like that yet. I think they used to do that at Newtown school. That was either a steep fee or percentage, and you got to decide. But yeah, we just have the steep fee, we get a lot of support from the council. So we try not to, you know, they give us such good support that we don't really need to get more. So the amount of money we get from the stallholders covers [00:29:44] the equipment we actually give them for like the sort the trestle table, which is as covered by that largely covered by the net $30. [00:29:54] But we have talked about doing everything to I guess we think about it and coming years. [00:29:59] So you we've mentioned the council a number of times in terms of funding and sponsorship, can you talk me through how that process of applying for funding works? And you know, what are the kind of key things that you're targeting when you're in your applications? [00:30:14] Okay, so with the council, [00:30:17] one of the main thing that they sponsor, I mean, they give us cash, but one of the main things is the use of obviously have so it's clear, and all the equipment like the stage and the sound, and they supply the sound technician and they set it all up and then they clean up and stuff like that. And basically, I guess the first step of someone was going to put on an event is to apply for funding from the council would be to see a few other events that are already covering that, that that nice market like this, I think the council, you know, any council wants to have events in the city for over different basics of the community. So, for example, if someone wanted to set up a second game has been fear and Wellington, I don't think that if that's black from the capital side, I mean, large part of it is finding something that the council needs or or want. [00:31:13] So in your application, what kind of words would you hit to make a successful application? Oh, [00:31:22] I don't know specific words that I would definitely outline what the event is going to offer to, to net Council in terms of [00:31:32] something they need, they need to be represented. [00:31:36] whitelist speaks of the community and stuff like that. [00:31:40] It's really important to have a few haven't done [00:31:44] applied for funding for them before to have support from the community, maybe support leaders or something like that. [00:31:52] outcomes, what you what you hope to achieve. They always love that sort of thing. If you can outline what our mission statement, I guess, for European and what your event will achieve within that, that community in terms of Adams square, that's, you know, we play on the visibility, normalizing the govt communities of one and some with the wider community. And also Wellington City Council prides itself on being an events, capital and being you know, diverse. So play on that, basically look at look at the website and find out I guess, the mission statement, call it they have that Council, and what they claim today what they claim to do, and then you can play on that. [00:32:38] Interesting in your mission, you're using the word normalizing. How easy was it to actually put that word into a statement? Because I'm assuming a lot of people in the community would say, I don't want to be I don't want to be [00:32:50] Yeah, well, thankfully, the applications of accounts are only good thing, by the way. [00:32:55] You don't need to worry too much in that process of annoying food infections of the community. But uh, yeah, I mean, [00:33:03] people, a lot of people don't want to be normalized, they don't really want to be part of the rest of the community. But [00:33:09] in terms of getting funding from the council and stuff like that, you need to, I guess, use language and stuff that they understand it doesn't you don't have to all agree with it. [00:33:18] With the funding from Council, how much? How much will you get a year. [00:33:23] And we try and push it up every year. In the beginning, I think we got about 3000. But that's and casual, most of it is the use of the square, the sound equipment, the stage coming, which costs, you know, a lot more. [00:33:38] But last year, we put up to I think 6000 for the game, because we were consulting with the at games, and this year, we decided to leave it at that level as well. And they paid I think 5000. So generally, we'll try and push it up every year. And you can say you're growing the event and making it better, la la, and they didn't approve of it and want to support it. So here we try and get more every time. [00:34:07] How do you know as a group, if it's been successful, what are what are the measures that you would make that success or failure? [00:34:15] Well, in terms of myself, I think our vibe, the vibe of the day, I think you can judge a lot from that. What you hear from people, and also the queer community seems to be sometimes quite vocal with the negative opinions. So if you had done something wrong, or something didn't work, you're going to hear about it. And so we keep an eye on [00:34:37] particularly message boards and stuff like that, because a lot of people don't say stuff to your face. We look at the gains in forums and [00:34:45] any other comments and media and stuff like that. [00:34:49] But yeah, mainly, it's just the vibe of the day you can feel if it's been a success. [00:34:54] And how many people [00:34:57] do you have any other forms of sponsorship that you have with other organizations, here, we [00:35:04] always have a lot of support from the New Zealand AIDS Foundation. They like to have a quite a big presence here with things like Adams green Brigade, and stuff like that, it's a great way for them to connect with their audience. So they tend to give us [00:35:22] cash grants every year, as well is use of the equipment we use the my keys for [00:35:29] the grass stalls, we will try to have makki. So yeah, that the open ocean bought some specifically one year for us us at the fear and it may take them for the rest of the year and then shut them down. So that's, you know, a huge help. And also they have a big presence on the day, they have [00:35:47] a lot of information and thanks to the site six message going around. Also, other queer groups and Wellington like rainbow Wellington gang line, [00:36:00] they tend to be quite supportive. Of course, Randy Wellington used to run and we so they, they thought that parents is wanting to support the kids now that we've moved out of home, and so they were always really helpful. Also, Randy Wellington has a lot of members that have information if you need it, as well as you know, people who used to work on the fear at Newtown school. So that's always a good resource. [00:36:29] Yeah, and sometimes we print [00:36:32] sometimes adequate coincides with the primary source, we print a booklet, and sell advertising and the advertising apart from covering the cost of the booklet, which can be quite a bit goes towards running the events, which can be quite helpful. Also, [00:36:50] we asked a lot of grievances and Wellington for [00:36:55] sponsorship, like prizes, like tips from names and company. [00:37:01] Stuff like that. And people are generally forthcoming with that sort of thing, which is also really helpful. And it gets them promoted on the day, as well as helps make the audience a bit more excited, having, you know, prizes and stuff. [00:37:14] Yeah, other any other kind of [00:37:18] ways of getting money into the event, I'm thinking of things like entry fees, or [00:37:25] things like that, while the big day and Auckland they have a gold coin donation on the entry to coil pack. And with that, we might try that one year, but it won't be a compulsory thing, it'll just be if you want to, whereas in the gay, I think you have to give a donation, which is fair enough as well. And [00:37:46] they were for doing that. But I mean, [00:37:52] we don't want to, we also don't want to annoy people that have come to the feet for 20 years for free, if you know what I mean, so on [00:37:59] any phone changes that we take with it with discussions with the community, also, people that are from the fear and the past, you know, [00:38:09] find out what they think about that sort of thing. That's quite helpful. [00:38:14] So as the aim of the sponsorship and fundraising to breakeven, or you wanting to have some kind of circles, and we tend to have [00:38:25] a surplus now, which I don't know, I don't know if it's a good thing, because maybe it means we've asked too much from people. But it's also good to carry it to, you know, carry it through to the next year. [00:38:36] But yeah, we definitely want to break you I mean, we've always broken you. And I think that would be the first time. [00:38:44] I think one year we had to access the the me is emergency fund, because something happened, I think that the date got stuffed up. And it turned out that we wouldn't have time to apply for the normal funding. I think so. That helped. But yeah, I mean, definitely breaking even. And, [00:39:06] also, let's go to for to have us Have you ever surface, it's good to [00:39:13] run other events during the year that can promote the main event. I mean, without one intimate least atmosphere is the main event. But we can also put on other events that promote the fear and raise funds for the fear through the year. And it helps having some capital here for that, if you can. [00:39:30] So is it hard to break even on these kind of events? [00:39:34] I haven't found that has been hard. [00:39:38] And the past, it's been difficult when we've had [00:39:46] different views on the committee of where the money should be spent, and how much should be spent, and how even should come across one one time we sponsored a [00:39:57] dance party, go to my $4,000. And the whole committee was wasn't an agreement with that, but it was a majority plan. And I think that year we lost money. [00:40:09] But when I am to person, I tend to be really conservative with money. I don't like to spend large amounts of money on on one thing, especially if we're not going to break even I mean, I wouldn't ever want to not break even but yet, if you have quite a few different views on how the money should be seen, it can be quite hard to keep things in check that we don't have that problem at the moment [00:40:39] isn't actually defined the kind of person that's on the committee at the moment? Can you just give me a rough idea about the kind of age kind of gender sexuality [00:40:49] at the moment? We have all gaming? [00:40:57] differing ages, I think mostly the quality, early 20s. [00:41:03] Excited sort of people that want to, you know, spend numerous hours during the political events? [00:41:13] Yeah, I think it's quite limited. Actually, when I think about it, the group, we don't have that much [00:41:20] difference through the group. And I think it might be a good or a bad thing. But I mean, certainly if people come along with one or better students skills, whatever they want to help out, then we're, we're open for that. But it just doesn't happen often. Volunteers [00:41:37] for volunteers, and what is that like getting volunteers from the from the queer community [00:41:44] that difficult, we send out media releases a couple of times during the year and always mention the fact that we're always looking for volunteers. And the whole community obviously is volunteer. [00:41:58] But we also look for volunteer, he is just to have had on the day that don't need us, you know, give the time for the whole year. And even that can be quite tough. Sometimes we go to groups like unique here, for schools out and ask for, you know, a block of volunteers at the same time, they can do something on the day or you know, turn it into a fun thing. [00:42:19] But volunteers generally tend to be quite hard to come by. Because I mean, obviously a lot of people have other things they need to do and other commitments and stuff. [00:42:29] So in that respect, that can be quite hard. So we try and hold on to people that we have when we can, which doesn't always happen. But yeah. [00:42:40] There are volunteers at the we just limited. And also in Wellington, we've just had the Afghans which you know, called on a huge group of people to help out. So a lot of people haven't had volunteer, energy left. But yeah, I think that'll be changing things. So hopefully a lot of people that have that with, [00:43:01] with the accolades will be king to come along and help with and square. [00:43:04] Yeah. Do you have any kind of incentives to get volunteers to help out? [00:43:11] Really, I guess we offer the same incentives either religion, socializing and achieving something, something to do in terms of tangible and singtel there's not really anything we can own. We can't spend our money on giving people meals and, and stuff like that. So I mean, there's a big ask to, to get volunteers, I guess. But [00:43:36] yeah, generally, it's the socializing the getting something done taking part in that event, I guess. So we tend to attract people who are interested and event management. And [00:43:49] yeah, [00:43:50] has it ever been a discussion about having either paid staff or in a paid and volunteer staff? [00:43:58] Not without Wellington, we haven't, if you've been in that position, and I don't know if there would be a person that would require that within within our group. But I guess if we were severely disabled, because we missed a certain, I don't know, like a teaser at the moment, we have a really good volunteer Teresa, who I mean, it's quite specific, looking at the text, and we're looking at budgets and cash flow and stuff like that. [00:44:28] I guess that would be a position where we could consider paying somebody perhaps an accountant or something to, to do that robot that hasn't come up yet. So we haven't really had any theory for questions about that. [00:44:42] Do you have any kind of formula in terms of amount of volunteers to crowd science like for if you have 15,000 people through out in the square? How many volunteers would you need for that? [00:44:55] Well, because volunteers are so hard to come by, we just try and get as many as we can. We haven't had the chance to, I guess come up with a an ideal number or turn people away or, or something. So we just try and get as many as we can. [00:45:12] And that respects you we haven't [00:45:15] really been in a position to come up with [00:45:20] annoying that you don't get any volunteers. [00:45:25] That's not annoying, because I think I guess I understand that it is a big ask [00:45:31] for people to to help out and not get anything. In return. That seems to be how society works these days. So [00:45:40] and it fluctuates from year to year. Like sometimes we have quite a few people. And sometimes we have [00:45:46] not many at all, I think this year, we had less than 10 volunteers on the day, or less than five apart from our team. [00:45:57] So we called on other people back here [00:46:00] can be difficult [00:46:03] is a big part of the organizing, actually just trying to call on friends call on years and years to actually get things done. [00:46:11] Definitely. I think the year before last, we had a group of about [00:46:18] 10 to 20 volunteers that came in the morning and helped us do that. And they were all friends of the committee who don't come on to begin a meeting. So [00:46:27] that's quite a large part of it, I think with especially with with gaming's and Wellington because Wellington's a smaller city as it as little known when you're talking about just the queer part of it. So [00:46:39] yeah, that tends to be on the day, at least, we tend to put on a lot of friends and nephews and stuff. [00:46:48] Which can be eye opening for me. [00:46:50] What about marketing? How do you get people to attend? What what are some of the strategies you use to get people coming along? [00:46:57] Oh, one of the big ones would be online social media. [00:47:03] That's really hard for to get people to stop talking about your event. I think that sort of adds validity to it. And so [00:47:12] we try and get people involved and you know, online, passing things along, in his straight postering, which I think again, it's sort of concrete for validity to the event, when you see posters up, you know, that that's, that's happening. [00:47:32] And then, as part of summit city, it's really good to have the year [00:47:38] advertising that they found on radio and dominion parts, which will never be able to afford. And then also we're trying to work with with Korean media, like Express and gains you to get stories, [00:47:51] sort of relating to the event published, that's so that aren't so obvious. Instead of say, Don't authority saying, hey, you should come down and spirits more like blah, blah, blah, performing? At administrator, this is about the end, say, [00:48:11] you know, all the details and square fed and a blah, blah. [00:48:15] And then people don't feel like [00:48:18] they're being so blatantly targeted against, I think that helps. [00:48:22] So when you are approaching media, you're, you're actually giving them an angle. Yeah, we find an angle we try. And [00:48:29] especially with the entertainers, it's quite easy, because they have, [00:48:33] they want to most entertainers want to promote themselves. So they have images and stuff like that. So we do a little interviews and with media, have found that [00:48:44] I don't want to offend anyone, but they can be quite busy. So it helps if you give them everything we need on a plate. So what we tend to do is formulate [00:48:53] media releases that are like a finish story. So they can see sort of an angle, and then they can see how it might work. And then they take bits from up here in the give them contact details for [00:49:04] relevant people that they could talk to, to chase up. And that seems to help a lot with media, including, you know, it was really important to send all that information because, you know, you could just send a lot of people think it's enough to just send an email or something and say, Hey, we're doing this event, can you do a story? They, they tend to ignore that. So it helps to give as much as you can. Yeah. [00:49:29] So what about getting stories into mainstream media? Have you had much success with it? [00:49:35] in mainstream media usually [00:49:38] requires advertising as well as the content with the editorial, when I suppose offsite newspapers, can be, you know, should be separate from from the advertising part of it. But usually, it's not. So, you know, they'll require that you buy advertising in order to get the total coverage, and they favor people who hip fit that sort of money. And a lot of time out in the square, we we just don't have seven $800 to put into one pot, if you will. So that's been a struggle. But sometimes it's also I mean, it really depends who's who's working there. And what they're looking forward to. Getting media i think is as large, large to do with luck. And you never going to know what they're looking for, or you know, what? Hear what they're looking for. So try relaxing them as much as you can. If you have some money, buy some ads. [00:50:36] And you probably have more favor with getting Israel content. [00:50:40] What about TV and radio? Do you have any? [00:50:43] Yeah, this year, we tend to harass me for year. And this year, we were lucky, we had TV one come along and do a story, which was really good. Because Alan the square, at least, as I see, one of our main goals is visibility. So the when news came along, and they did a story, and you know, you're thinking that a story like Adam curry would be in the last five minutes of the news, but it was unlike the first segment. So it was really, you know, a really visible piece about being queer and Wellington, and what it's all about. And so that was really valuable. Um, I guess, if you have that sort of coverage, you know, you're probably not going to get it the following year. [00:51:31] You know, it's probably too soon or whatever. But um, yeah. [00:51:35] I find that [00:51:37] people yeah, like, as I said, you never going to know what they're looking for. So just just try it. And don't be embarrassed to hand the media, a lot of people think that it's embarrassing, or you should sit back and wait for them to contact you. And that doesn't work like that. So you just have to harass them and not be embarrassed. [00:51:53] What does that exposure on, say, TV One, two for you? [00:51:57] Well, I'm into the normalization, that helps a lot. But I've found that mainstream media, they tend to play on the stereotypes a lot, what doesn't really help. [00:52:12] But I mean, it's slowly changed. But I mean, any visibility is good, especially when it's framed positively. Which was, of course, I would like to see more or less rather stereotypes and the media, but it's probably not gonna happen soon. [00:52:31] Until, like, for example, at the Big Gay out, they [00:52:37] you can watch the media coverage, and almost all of the stereotypical images say topless guys, drag queens, be as people with six of finishes and stuff like that, when the reality is that most people just look like everyone else. So that would be the internet's an interesting thing to probably watch out for. But you did getting the visibility on the room. And it can't all be bad for you. [00:53:05] Which is interesting, because you you were saying earlier about marketing to or marketing, [00:53:11] to zero time to stereotypes? Yeah. I think it's because I mean, it's definitely it's really, the so entrenched the stereotype fair works. Like if you're going to have a poster, for a gay party, I always tend to use really stereotypical images like a drag queen, in a [00:53:30] sense, really bad. But again, looking topless sky. Because whether you identify with the stereotype or not, when you walk down the street and you see 100 posters for different events, you instantly recognize that it's aimed at you. So while stereotypes aren't ideal, and probably quite damaging, they also can work in your favor for attracting the market you're you're looking for. So it's really a double edged sword. [00:54:00] The time that you've been helping out with the event? Have you had any surprises? [00:54:05] I guess one of the main surprises we've had from Alan square as I think the fifth or three years, it rained. [00:54:13] During the first year, we had a civic square that rain quite vividly. And we can have people still came, which was a big surprise. And the following two years after that, we had to use our rain date, which was the Sunday [00:54:27] which isn't ideal. And you would think that there'd be a lot of interests lost, but they tended to was quite surprising that they tended to still be quite popular. And a lot of the stallholders were able to still come the next day, which is really good, because a lot of them come from out of town, say the white of apparent and stuff like that. [00:54:45] So I think it was quite surprising to see that. [00:54:50] You know, even if the event gets rained off, that's still quite popular. So I think we've got a really good, I think, to work with it that people love which is [00:55:00] shouldn't be surprising Bennett. Yeah. Kimmy. [00:55:04] Just going back to one of the first questions, which was, you know, can you identify the key elements of a successful event? I'm just wondering, after we've talked for just over an hour [00:55:15] about all of these things? [00:55:18] Is it possible for you to point a couple of things that if you had to say to somebody, these are the things to do to make a successful being? What would that be? [00:55:28] Firstly, don't be too ambitious don't [00:55:32] that can be really easy to try and make the event of your dreams and the first time. And I think things take a bit longer to get popular and get support from from people who are going to, you know, support you. So I think start small would be one of them. Probably the sounds really obvious, but pay your bills, it can be really easy to burn bridges with people say you use an event location, and [00:56:02] somehow you've gone over budget and you can afford it. [00:56:06] Even though you might think you're not going to use it of internet venue anymore, or something like that. That's not worth burning your bridges. So just you know, make sure you can break even. Also another thing in terms of parties and things that were quiet ticket sales, don't be too [00:56:25] liberal with how many people are going to come I think it really helps to work on the worst case scenario. So say, you love the 300 k budget for 100 coming. [00:56:39] That tends to happen in any extract that come as you know, that's a that's a surprise and a positive [00:56:47] thing. Don't be too scared to ask people for help and support. Like we talked about the medium before diabetes gets interesting. Also, businesses that have some sort of connection with the event you're doing I mean in terms of the subscribing so you know, don't be too embarrassed to go to the businesses like sidebars [00:57:11] so one is even the the business associations like gala in Redmond, Washington and just ask for support. A lot of the time they have, you know, people that least people that know what they're talking about, that it could help you or will financial support. [00:57:29] Just don't be scared, or to put yourself out there and ask for help. And also, probably the last thing would be, don't be too proud of people say something dead. Try not to assume it's because they just being negative, and actually look into one of the design and try and see it from the point of view and not your point of view. And that can only really [00:57:56] help. And the future. I think it might [00:58:01] Anything else? [00:58:02] Just Finally, why do you do these things? Oh, [00:58:08] I think because I'm a control freak, to be honest. And [00:58:15] I think probably five years after I came out going to events and I tend to look at them and think of things that I think could be done better. Which is kind of rude, I suppose. But I have [00:58:32] I think I enjoy the idea of of [00:58:38] trying to make things better than then then I think they are which is probably quite word but that keeps me excited. And I always want to be there myself and every event you know, the Nice to meet new three Peter and Peter and Peter are so just lose interest. So I think mainly it's that's the challenge and and that's why door and also I'm studying so I hope at a time things might change when I'm you know back to work. But yeah, probably mainly the challenge. [00:59:10] making people happy. Like that's a really big thing and the queer community to have to listen the amount of negative comments because people tend to commit negatively [00:59:21] before they'll praise you. Also, that's, that's one of my little goals is to is to get those negative comments down as much as possible.

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